I serve delicious communication.


Communication is simple, yet not easy. It not only needs to be understandable and memorable. In advertising and the self-presentation of brands or products, it is essential to meet the taste of the target group without denying one's own roots. Always be both delicious and authentic. Let's squeeze it! But wait, what's the deal with that fruit thing?
SOLID CORE

A stable and healthy brand core. With the potential to become deeply rooted and constantly allow fresh shoots and new ideas to sprout. Everything grows from here.

JUICY PULP

Tasty communication shapes the seductive sweet and juicy pulp, which captivates all the senses. Attractive and irresistible. Flattering and pleasing, yet emotionally tickling.

STICKY FLOW

Adequate marketing equals constant flow, which makes avoiding contact impossible. It sticks, becomes omnipresent, pleasently familiar and subconsciously awakens the desire for more.

Who am I and why?

Let me briefly introduce myself: My name is Kevin Eschweiler. For more than 20 years I have been professionally involved in creating brands, promoting products, orchestrating creative crafts and targeted communication for traditional companies and tomorrow's market drivers. I'm a passionate brand builder, communication specialist, innovation driver, customer translator, coder whisperer, advertiser, designer, concept developer, strategist and digital native. And I'm also quite humble.

I've worked both on the service provider side in well-known advertising agencies, such as BBDO/interone, ServicePlan and PIA/UDG and on the customer side in large corporations with unnecessarily complicated internal political structures. And to be honest: I know very well how different requirements and performance can sometimes be. But having experienced both sides, I got some ideas about how to close these gaps for successful communication and sustainable customer loyalty.

How may I help you?


My work is carried out in three roles that interlock with each other. I can offer them individually or as a complete package. Just tell me what is required or let's find out together.
CONSULTANCE

If you are unsure about your planned or existing communication about your brand or product, I will provide non-binding advice and, if desired, accompany projects through to implementation.

᛫ Detailed analysis of the brand core

᛫ Competitive analysis

᛫ Market positioning and differentiation strategy

᛫ Derivations into brand values, tone and appearance

᛫ Current analysis of existing marketing measures

᛫ Recommendations for changes or relocations

᛫ Content-related project support in the event of changes

CREATIVE DIRECTION

Overarching responsibility and control of all creative disciplines and interface to the other trades and stakeholders. Ensuring the brand match and being the source of inspiration and direction.

᛫ Concepts for channel-appropriate communication

᛫ Cross-channel campaign development

᛫ Tailored tonality in words, sounds and images

᛫ Management of all creative trades and departments

᛫ CI and CD development and style guides

᛫ Idea generator and sparring partner

᛫ User experience and interface design (UX/UI)

STORYTELLING

Weaving a common thread into fragmented communication. Translating abstract content into coherent, memorable and recognizable messages. Conveying facts through emotions and sell through relevance.

᛫ Cross-channel communication concepts

᛫ Owned media steering concepts

᛫ Branded content hubs (SEO optimization)

᛫ Social Media format development

᛫ USP analysis and communicative execution

᛫ Sale storylines (Brand/Product)

᛫ Pitch deck optimization and story lead

Experience and references.


Been there. Done That. A small excerpt of the brands and agencies I was able to work with.

᛫ Creative direction

᛫ Digital campaigning

᛫ Mobile App UX/UI

᛫ Website UX/UI

᛫ Gamification

Logo BMW

᛫ Creative direction

᛫ Digital campaigning

᛫ Mobile App UX/UI

᛫ Website UX/UI

᛫ Website Content

᛫ Creative direction

᛫ Corporate design

᛫ Digital branding

᛫ Website UX/UI

᛫ Imagery and iconography

Logo DHL

᛫ Creative direction

᛫ Digital campaigning

᛫ Mobile App UX/UI

᛫ Website UX/UI

᛫ Augmented reality

᛫ Creative direction

᛫ Art Direction

᛫ Digital campaigning

᛫ Intranet UX/UI

᛫ Website UX/UI

᛫ Creative direction

᛫ Art Direction

᛫ Website UX/UI

᛫ Social Media

᛫ Gamification

᛫ Creative direction

᛫ Inhouse agency lead

᛫ Blockchain

᛫ Gamification

᛫ Imagery and shooting

Logo Telekom

᛫ Creative direction

᛫ Digital campaigning

᛫ Mobile App UX/UI

᛫ Gamification

᛫ Augmented Reality

᛫ Creative direction

᛫ Digital campaigning

᛫ Website UX/UI

᛫ Mobile App UX/UI

᛫ Creative pitch lead

᛫ Creative direction

᛫ Digital campaigning

᛫ Website UX/UI

᛫ Mobile App UX/UI

᛫ Creative pitch lead

᛫ Creative direction

᛫ Creative lead Plan.Net-UX

᛫ Digital campaigning

᛫ Creative award projects

᛫ Creative pitch lead

᛫ Lecturer Digital Design

᛫ Lecturer Creative Tech

᛫ Accreditation of the Creative Tech degree program

Enough about me.
Let's talk about you.


Call me, mail me, stalk me, sue me, write me, hire me, go contact me.